Tanduay Distillers, Inc. is the oldest among the Lucio Tan Group’s subsidiaries and carries with it the distinction of being one of the biggest brands in the distilled spirits category with a 99% share in the Philippine rum category.
“Tanduay is a national icon. And as the Spirits Drink of Filipinos, it represents the nation’s true characteristics. These include the spirit of honor and tradition; the spirit of bravery, resiliency, and dedication; and the core trait of respect for elders and family values. These characteristics have made Tanduay what it stands for today.
Tanduay is the most popular brand of rum. As with the gin, Tanduay bottles have also earned monikers of their own. The smaller bottle is called “lapad” (wide) because of their distinctive wide-bodied bottles. The tall round bottles are often called “tore” or “long neck”. Emperador is a close second to the popularity of the Tanduay brand. The Tondena Premium Rum and Anejo 65 Rum brands are also sold but is not as commonly known as Tanduay nor Emperador. Barcelona, Genoroso, and Gran Matador are the popular brands of brandy.
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